Are Freemium Games Addictive? We Looked Into It And Found Out
Gaming has become the largest entertainment industry in the entire world. Around 1.2 billion people in the world are now playing some types of video games on a daily basis. Out of this number, 966 million people are more concerned with mobile games. The mobile gaming market, for instance, is still growing and is expected to expand up to 400 percent as the years progresses.
Despite the fact that most games are entirely innocuous, there is a group of publishers who apply profit-maximizing tactics that are mainly created to keep people interacting with their games for whatever amount of time they intend to. This at times can be very addictive and habit forming, especially for people who are predisposed to obligatory behavior.
Certain games use microtransactions for purposes of generating revenue. These are the same games that use a common model of monetization known as ‘Whale.’ The ‘Whale’ model is created to mainly target a minuscule percentage of those users that are high spending.
Many freemium games have two major types of players. A significant majority is free to play users, who may at times spend a little money or even fail to spend anything at all. Such players will virtually move to the next game immediately they encounter several pay gates, which might bar your progression until you spend some few dollars on micro-transactions.
There is also a smaller percentage of players who are known as whales, and they are the high spenders who usually offer revenue to the game. These are long-term customers who have invested too much money in their accounts so that they can continue staying on top of the rankings.
In the modern society, we are currently living in, a society where are too many gambling and gambling addictions.
You should forget that there are other types commonly known as pay-to-win games. Games of this nature are specifically created to target a high volume and regular players, who will be able to replace those who exit within few days or weeks.
In the absence of great player population, they will be no competition for the whale-type of players, and the profits will definitely come down. The entire idea of these freemium games is to create an atmosphere that in some way, encourages plays to use massive amounts of money, mostly hundred or thousands of dollars in one week so that they can maintain high rankings and even unlock other extra contents.
Those who spend a lot of money in these freemium games mostly do that because they develop an addiction to an individual game.
This is something that video game publishers are very aware of. The freemium games that use this model are mainly created to keep the players immersed so much, and they often provide stuff like daily free gifts, bonuses, and even reminders when someone logs in. These are all meant to keep you immersed in the game. The daily gifts, for instance, will make the game very hard to ignore easily.
There are also other types of freemium mobile games that are also quite addictive. They include the following,
Pay To Win Games
This form of games is mostly a situation where a game has a premium currency that is nearly impossible or so hard to earn without spending true money. This type of game is very familiar with multiplayer games that always want to gain some profit over certain players.
This kind of game is mostly very fast and plays with the impatience of the players. It then extends the duration to complete a given task and then finally allows the use of a premium currency as the only way of speeding up a task. A good example of such games is The Simpsons Tapped Out.
There are also others in this category that use turns and moves that require being refreshed but can only be sped up using a premium currency. Candy Crush is a good example.
This is a situation where you will find a mobile game having a limited amount of free sections or levels that must be paid for. It is a form of freemium that comes in two main types.
• The first one is where you can freely download a game and can even buy each of the premium additional level packs that are within the game.
• The second type is where you easily download a free version but finds that it does not have any in-app purchases but instead in a complete game which you will have to download.
Freemium games, otherwise known as free-to-play games are highly addictive. Gaming addiction is just as serious as substance abuse. It is one thing tat can have a huge impact on our society and even affect our families and finances. Addiction should be taken care of before it becomes severe.